Having been aware of the customer’s demands, strategy department of KANOON IRAN NOVIN collects and analyzes the corresponding data and tries to take the best and most advantages from such data for its strategic plans. This is realized by considering the type, nature, field of activity and demands of customers.
By implementation of processes such as branding, brand current value analysis, market analysis, product or service analysis and evaluation of product position in the market, the goal of strategy department is to establish an effective communication with the audience, to increase competitive advantages of a brand and to decrease probable disadvantages.
At this department, codification of strategy and plans is carried out by relying on the world modern knowledge in branding and marketing fields. Performance of works is based on the three following principles:
1- Precise review of customers’ demands
2- Comprehensive analysis of target market
3- Localization and use of successful experiences of authentic brands of the world in each field